Social Media Marketing is a Marathon, Not a Race

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We live in a society that yearns for instant gratification- faster internet, drive-thru fast food, multi-tasking in an attempt to conquer as much as possible with the few hours that we have each day. This is the 21st century, the age of Google where any one can get an answer within a few seconds (depending on how fast you can type, of course). There are some advantages to this and yes, it’s nice having the ability to satisfy our needs so quickly, however it is crippling the very essence of social media marketing.

 Social media marketing is not a race, it’s not about instant gratification or seeing those results when you walk into the office on Monday morning. Social media is more precious, it is like a diamond- it takes a lot of time and effort but in the end, it proves to be more valuable than anything else. I find so many people, including myself, who get so frustrated when they can’t see results from the latest blog posted or a follower/customer increase, however I strongly believe that success in social media starts with patience. It’s not about creating instant engagement and developing a quick list of potential clients , no, it’s about starting from the bottom and developing credibility with people through your content. 

Do you meet someone and instantly become best friends? No, usually it doesn’t work that way. Usually, it takes time. With a slow release of information and “memories,” you begin to form a genuine relationship through trust. That is what social media marketing is about- creating a genuine relationship by providing content that people need and people trust. So how can you possibly expect to get a million followers and everyone talking about you just like that? Start small and every day nurture those social media channels and care about every person that comes across those mediums and slowly, you will begin to reap the benefits of careful and consistent social media marketing. Patience is the key to success and every post and interaction that you have with someone is a step closer to becoming a successful social brand. So next time you are frustrated with the slow growth of your social media efforts, just remember that over time, the people will come and organic growth will prove to be more valuable than any quick advertising campaign. 

Keep on Tweetin’!


One thought on “Social Media Marketing is a Marathon, Not a Race

    Olivia said:
    October 6, 2013 at 10:12 pm

    I couldn’t agree with you more that so many people are more interested in how many followers they have than anything else. I even know people who will go to certain events just to take a photo and then leave, just to put it on social media. Nice comparison of social media being a marathon.

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