#CBSSuperSocial Saturday- Lessons Learned

Aside Posted on Updated on

Sports and social media are converging more and more every season. Networks such as CBS Sports Network and Fox Sports Network are capitalizing on increasing engagement with viewers through the use of social media. Sports networks have a great opportunity to maximize their engagement and viewership because of the nature of the passionate community of loyal fans that are more than ready to talk about their favorite teams. This past weekend as I was watching college football, I noticed the use of hashtags and social media mentions even more than usual.

Image

On Saturday, CBS Sports Network created a social media initiative entitled “Super Social Saturday” with the goal of encouraging fans watching at home or in the stadium to interact and engage with the team and network. The initiative incorporated fan tweets, pictures and interactions throughout the day from the games and studio programming. Viewers were encouraged to use the hashtag #CBSSuperSocial for all social activity related to the games.

Incorporating social media into the viewing experience increases and maintains interest in the games and network for the viewers throughout the day. What made this social media initiative stand out for me was that CBS was consistent and semi-obnoxious by constantly bringing up the hashtag throughout of all the programming. In order to get people to buy into using the hashtag and staying engaged, you have to consistently state what the handles are and which platforms to use, and CBS did this.

Another reason that this social initiative was successful was that CBS Sports Network’s game announcers and studio team interacted with fans all-day on Twitter in order to keep the conversations going. They answered questions on-air and provided commentary from the official handle, @CBSSportsNet. Another aspect that made CBS shine yesterday was empowering notable alumni and giving them the opportunity to take over the official Twitter account to answer questions and tweet during the games. This gave viewers and fans an incentive for following along all day- getting to tweet to alumni and receiving real-time answers to their questions. This was a great move by CBS because it provided value to all parties involved and increased the overall excitement and engagement with the games all day long.

Image

The integration between sports, TV programming, and social networks are only going to increase and become commonplace in order to obtain successful viewership. CBS did a great job of rallying fans behind Social Saturday and creating conversations around the content that they were already watching. It’s great to see sports networks using social media the right way and reaping the benefits from it every single weekend.

Image

Advertisements

2 thoughts on “#CBSSuperSocial Saturday- Lessons Learned

    Stephanie said:
    October 13, 2013 at 10:00 pm

    Hey Ania-Lee! I found this post very interesting, and as a fellow fan of college football, I have seen these hashtags and Twitter handle come across the screen while watching the game. I think it is a brilliant way for sports fans to feel more involved and engaged with what is happening even if they are just sitting on their couch enjoying the game in the comfort of their own living rooms. I also think it will be interesting to see and track how well this idea takes off and continues to work as the season progresses. I wonder if more viewers will become involved in the conversation and ask questions using the hashtags and handles. Have you seen how stadiums are using them during the game to get the crowd involved? At the Georgia home games, they are always showing the Instagram pictures and tweets that are being shared before, during, and after the game. It would be interesting to see how networks and sports teams measure the results from all the tweets and Instagram photos they receive and the effect that it has on viewership. It will also be cool to follow what other networks begin to pick up on the same social media strategies that CBS has put into action and how they will tweak them to work for their network.

      Ania-Lee responded:
      October 18, 2013 at 4:11 pm

      Stephanie,
      Thank you for your insightful comment. I have noticed social network initiatives in stadiums as well. However, when I attended a Falcons game awhile ago I noticed that they did not focus on social as much as they could. Showing uploaded pictures of fans are great ways to approach social and really gets the fans excited when they are on the screen. I think there really is a great opportunity for sports networks and it will be exciting to see what they come up with!

Share your ideas and thoughts with me. What do you think?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s